Director Creative Services
Company: ENGINEERINGUK
Location: Miami
Posted on: November 17, 2024
Job Description:
CBS Miami/CW Miami 33 is looking for an innovative, visionary,
and creative leader ready to push media marketing and management
forward! Are you versatile with the ability to institute a creative
vision that will establish efficient strategies for brand
development and visual execution? You will take ownership of a bold
multi-platform marketing and community engagement plan and its
results! This role will be responsible for driving a clear daily
brand strategy for the CBS Miami properties.PRIMARY
ACCOUNTABILITIES:
- Coordinate and lead CBS Miami's brand, marketing, graphics,
promotional, and community collaborations efforts across all
platforms.
- Serve as the liaison with CBS Group Marketing Team to support
the growth of our brand and lead execution of our group marketing
strategies.
- Build and manage a team of high performing marketers,
designers, and producers.
- Uphold brand standards and guidelines across all news-related
visuals, graphics, and promotional materials, maintaining a
compatible and recognizable brand presence.
- Work closely with Ad Agency partners to efficiently deploy
campaigns in support of breaking news and planned events.
- Apply critical metrics to monitor the overall health of the
brand, both internally and externally.
- Ability to communicate and present concepts in a clear and
engaging way.
- Support brand through content, culture and community.
- Have an attention to detail, tone and style.
- Lead the direction, production, and scheduling of all marketing
messages, scripts, spots, campaigns, tent pole events, and other
creative.
- Proven leadership capabilities with a track record of
successfully recruiting, retaining, and teaching staff.
- Collaborate with News Director and News Team to ensure
alignment with the overall brand strategy.
- Partner with the research department to understand viewer
insights while effectively translating it into creative strategies
that engage our audience.REQUIREMENTS & EDUCATION:
- Excellent interpersonal skills to collaborate with
cross-functional teams and leadership.
- Creative, experience with graphics systems, editing, production
systems and software.
- Preferred Bachelor's degree in Mass Media, Communications,
Marketing, or Advertising.
- Preferred 3-5 years experience in management, promotion, and
production.Paramount is an equal opportunity employer (EOE)
including disability/vet.
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Keywords: ENGINEERINGUK, Key Largo , Director Creative Services, Executive , Miami, Florida
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